While his new collaboration with Shibui Spa in New York City consists of just three signature facials, Italian skincare guru Pietro Simone makes zero apologies for the fact that the treatment menu for his eponymous London clinic is literally 15 pages long.
“My clientele demands to know the details about what we’re doing, what we’re using, and why,” says Simone, a veteran of the spa world who spent years as an esthetician and corporate trainer for skincare brands like La Prairie and Sisley Paris before breaking out on his own. “I think being one-hundred percent transparent in our treatment explanations makes a huge difference in client trust. A detailed explanation helps them feel more secure and safe.”