When Pietro Simone, founder and CEO of Pietro Simone Skincare, decided he wanted to bring his brand over to the United States and to partner with more spas around the world, he knew there was no better event to attend than Spatec by American Spa. Simone founded his namesake brand in 2013, though the self-proclaimed dynamic, young zeitgeist of the beauty industry has been interested in skincare and beauty since his early childhood.