You know, Italian, big family," beauty expert Pietro Simone says, painting a scene from his childhood. As a young child, Simone would watch his mother and his grandmother apply beauty products, and "I was always blown away. Like, 'why they are applying this stuff and they are so happy?'"
He soon found that it made him happy, too. "Literally, since when I was young—you can ask my family—I was stealing products from the bathroom and applying them." He laughs. "I even ended up in the hospital because I applied anti-cellulite cream all over."