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From a very young age, I witnessed the various women in my life, care for their skin with illuminating creams, powerful serums and tailored skincare regimes. Hypnotised by their rituals and positive emotions, my desire to create the ultimate journey in skincare arose.  After many years of continuous, enlightening research including the creation of my patented IBC formation and exceptional leading active ingredients, accompanied with an extensive career in the luxury beauty industry, I have proudly created my own skincare line with Italian finesse and excellence, for all to revive and relive these emotions within the sphere of Pietro Simone Beauty.